We implemented a reskin for another agency. We had a very tight timeline but we were able to keep our client happy. The work was pixel perfect and looked great. The project never made it to production because of some issues with the agencies’ client, but it wasn’t due to our efforts. A lot of things can go wrong when developing a new site, but we work hard to make sure that those problems are not with development.
Search Engine Optimization | Law Firm SEO
We continued to do work for a legal firm out of Utah. We don’t often advertise that we do SEO, but we’re a very affordable alternative to companies who specialize in it. Even though SEO isn’t our focus, we’re able to get some amazing results. On this project we setup reporting and metrics to track organic growth and goals like chat initiations, phone calls, and form submissions. We saw continued growth in both organic traffic and goal conversation. Some highlights were triple digit growth in organic traffic over the previous year and double digit conversion increase for goals month over month.
Website Maintenance & Fixes | Automotive Website
A software-as-a-service entrepreneur approached us to help stabilize their current application. They had a couple developers already, but they wanted to improve their processes and be able to scale their servers.
Their current jobs took too long to run and sometimes took too many resources, which interfered with user and client administration.
We proposed a horizontal scaling solution that separated the user and client administration onto it’s own server and allowed them to spin up multiple servers to run the nightly jobs. They liked that idea and we got to work.
Along the way we found several ways to improve their current setup and we were able to reduce provide them the solution exactly as promissed. Between the improvements and the horizontal scaling, they’ve seen much more stability and a drastic decrease in time to run the jobs.
WordPress Development | SAAS Marketing Website Refresh
Sometimes we do projects that were designed by other companies. That was the case with this website. The SAAS entrepreneur approached us about doing the build because code is our specialty. We do offer website design, but we’ve optimized our entire process around delivering high quality code at a good value.
The code and website went well. Some interesting challenges included making the page responsive with some of the content that breaks the usual borders, like the ribbon at the top.
This build did go a little over budget because the developer took a little longer than typical. We discounted the client to make sure we deliver a consistent amount of value regardless of unforeseen circumstances.
This particular site never went live because the client decided they didn’t like the design after we had it built. It is always sad to see our work never go public, but our number one concern is success of their business, so we’re excited to see the next round of design.
Upgraded Proprietary Boilerplates
We maintained and upgraded several boilerplates that save our clients time and money. A boilerplate is a set of useful code laid over a foundation of open source technologies. Many times the boilerplate is proprietary connective code to help start a project quickly and easily.
In our case, we have a web application boilerplate that uses Laravel as an API (application protocol interface) and Vue as a front-end client. This codebase can easily serve as the application foundation for any business or industry. It has a lot of useful features built in, like a login page, forget password page, user roles, user permissions, and much more. It also has the integration between api and client pre-built.
In addition to our Laravel boilerplate, we have a website boilerplate that uses WordPress with which we can use to build marketing websites. This boilerplate includes both a blank WordPress theme and a blank WordPress plugin. It is the perfect blank slate to build any custom functionality you could want in a marketing site.
Both our boilerplates come with the specifications to build a server environment automatically. We call this ability infrastructure-as-code because we no longer need a devops engineer to build the infrastructure manually. We write code that specifies how a server is build and then an open source software can build the servers on the fly.
WordPress Design & Development | Financial Website
This is a sister site to the funding web app. The two work hand in hand to sell customers on the company and then allow those customers to apply for funding easily.
We chose to build most of the public, customer facing website with WordPress. It is still the most widely used, powerful, and versatile CMS (content management system) on the market. Better yet, it is free and open source. Our clients still pay for hosting from a third party provider, but the value is very high.
There are lots of highlights from this project, but here are a couple.
The client wanted some very intricate animations on the homepage. Everything animates on scroll and we added animations between sections as well as several different animated graphics within the sections.
Several of these animations were created from scratch, including an iphone home screen animation as well as the animation between sections. The rest of the animations leveraged graphics made in Adobe Illustrator and then exported and implemented with LottieFiles. Our team really knocked it out of the park in terms of delivering cutting edge visuals at a very affordable price.
Web Application | Fintech
Piggybacking off our work with Defend Your Money, we built another web application for a financing company.
The goal is to automate the whole funding pipeline, from application and underwriting to payment and pay off.
We worked with the entrepreneur to create the designs and flows, and then implemented the designs as both front-end user facing functionality as well as back-end api (application program interface).
One highlight was the implementation of encryption all the way through the technology stack. We started with the common requirement of encrypting the data from the server to the browser (SSL), implemented an encrypted database, and finished by encrypting individual data within a database table. Combined with other security features, our apps exceed some of the highest security requirements in the industry.
Website Development & IOS App (reskin) | Otto
Defend Your Money rebranded their app as Otto and wanted an upgraded look and feel.
This kind of a task is always a good indicator of how good your technological foundation is and I feel like ours passed with flying colors.
We were able to reskin the web application and those changes automatically updated the IOS app. All we had to do was some quick name changes in the app store and our client had a perfectly new look and feel.
This was a big win for us and them.
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